Apartment Marketing

These days, apartment marketing is pretty dynamic. You have to constantly work to maximize a property’s leads while reducing the cost per lease. From apartment website design and search engine optimization (SEO), to online leasing, Internet listing services, and social media, PMI has you covered on the latest news, trends, and best practices.

Website Accessibility and Your Senior Audience

The World Wide Web Consortium defines website accessibility to mean the inclusive practice of design and development so that people with disabilities can perceive, understand, navigate and interact with and contribute to the web. In 2019, the web has become an indispensable part of our day-to-day lives, underscoring the importance of why we need to[]

Apartment Content Marketing: Telling Stories That Build Brands

Will Rogers captivated audiences with his frontier-style storytelling and humor. He found the right blend of content while appealing to the masses with a plain yet inspiring message. The youngest of eight children born in the Cherokee Nation of Indian Territory in 1839, he was recognized for spinning rope on Vaudeville and became a household[]

Four Trends in Marketing Senior Housing

You’re well aware that the bulk of marketing efforts for senior properties has shifted to the Internet, so we won’t dwell on it here. If you’re not keeping up with what’s happening with online marketing, you’re not keeping up with your competition in senior housing. It’s that simple. But knowing you should take action isn’t[]

Marketing Trends Destined to Transform the Apartment Industry

Classic apartment marketing is becoming just that. What once was considered as being the four cornerstones of sales pitches – the 4Ps of product, price, place and promotion – are being transformed by those digital devices that consumers hold dear to their hearts, and hands in a new way. Smartphones and tablets continue to define[]

Pump Up the Volume: How to Maximize Lead Conversion

Apartments that miss leasing inquiries or wait too long for follow-up with prospective renters may be throwing away money. Multifamily call center data shows that more than half of email and text inquiries come in after business hours and conversion rates drop the longer it takes for the property to respond. Industry experts say that[]

Top Five Digital Marketing Trends for Multifamily in 2019

Top Five Digital Marketing Trends for Multifamily in 2019

According to MarketWatch, the average adult in the U.S. spends more than 11 hours a day interacting with online media. As a multifamily marketer, you must know how to rise above the noise and grab consumer attention. It’s important to keep up-to-date with the latest trends in the digital marketing landscape. The top five digital[]

Embracing a Technology-Focused Apartment Marketing Strategy

Mobile technology is becoming more in demand in multifamily housing, according to some of the latest survey data. And websites need to get right to the point or prospective renters will move on to the next community. Lia Nicole Smith, Vice President of Education and Performance for SatisFacts and ApartmentRatings, said all indications are that[]

Amenity Valuation - Are You Getting It Right?

Amenity Valuation: Are You Getting It Right?

As an apartment operator, do you know what residents think amenities are worth? In this amenity crazed market, multifamily housing leaders need to understand what features like hardwood floors, appliances types – even a unit with a view of the swimming pool – mean to property performance and leasing. Factoring key influences and property amenity[]

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