Apartment Marketing

These days, apartment marketing is pretty dynamic. You have to constantly work to maximize a property’s leads while reducing the cost per lease. From apartment website design and search engine optimization (SEO), to online leasing, Internet listing services, and social media, PMI has you covered on the latest news, trends, and best practices.

 

Neighborhood Spirit: Prometheus and RealPage Sponsor a Contest That Makes Everyone Feel At Home

Dedication to your career always yields rewards. But sometimes, the rewards are beyond special. Think eye opening, partner building and heartwarming. That’s what Alyssa Williams discovered when she won the Topshop Quality Contest sponsored by the Prometheus Real Estate Group and the RealPage Contact Center. Alyssa is a superstar leasing associate on the RealPage Contact Center Prometheus-dedicated[]

 

Residents and Managers Sound Off at RealWorld 2017

RealWorld is fast becoming the place where multifamily industry leaders and residents get face to face. For the second straight year, RealWorld 2017, a leading property management conference set for July 16-18 in Las Vegas, will host an educational session featuring un-staged interaction between apartment residents from the greater Las Vegas area and multifamily panelists.[]

apartment website
 

How to Build a Strong Defense to Improve Apartment Website Rankings

Your property’s online presence is being challenged every minute of the day by a competitor seeking to get an edge when prospects look for apartments. The best offense to fend the attack is a strong defense, one that assures when consumers look for a place to call home they see your website first. The evolving[]

property management industry
 

Property Management Industry Expert Russ Webb Shares Insights into Social Media and Baby Boomers

RealWorld’s one-two punch: Social media and branding, and why marketing in the property management industry should focus on Boomers Russ Webb is a Boomer who knows a thing or two about social media. Anybody who knows him understands that in the last six years the vice president of the Atlanta Apartment Association has kept a tablet busy[]

Making the Most of Social Media
 

Making the Most of Social Media

Most property management companies are leveraging social media…but are they doing it the smart way? You’d be hard pressed to find a property management company without a social media presence today. From Facebook and Twitter to LinkedIn, Instagram, Snapchat and many channels in between, the multifamily industry is starting to do something more to connect[]

integrated marketing
 

Reaching Renters Through Integrated Marketing

Holidays are great for marketing. You can bet you’ll get a deal on mattresses on President’s Day, or find a nice couch on sale over July 4th weekend. Big savings are advertised on cars, trucks and SUVs on Labor Day, and, oh, yes. Black Friday. The mother of holiday shopping. But the last thing most[]

shadowbanning
 

Is Shadowbanning a Threat to Social Media Engagement in Multifamily?

Feeling invisible on social media? Sensing that nobody “likes” your posts anymore? You may be on to something. A stealthy form of online punishment known as shadowbanning has just gone mainstream. It turns out social media accounts have been silently removing user posts from the public eye and not telling them about it. That’s right:[]

 

Four Ways to Use Social Media at Conferences

Social media has become one of the best ways to gain visibility in front of the audiences that matter. It has also shaped into a tool that helps professionals build and establish their personal brands online. You know the benefits, especially the social media benefits for your business. But where do you start? How do you join the party,[]

 

Top Seven Features of Engaging Apartment Websites

Key differentiators for building a website that engages prospects  Apartment websites should convey properties’ brand identities to prospective renters. The most effective of these tell a story that communicates the identity and culture of an apartment community in less time than it takes to give an elevator speech. Ultimately, they serve as virtual leasing offices[]

multifamily
 

Online Shopping and eCommerce in Multifamily

America rents online but wants to visit your property first For nearly three decades, the nonprofit, nonpartisan “fact tank,” Pew Research Center, has surveyed public opinion on a range of topics that address the world’s challenges and trends. A staff of journalists and social scientists survey public opinions to achieve a high level of neutral,[]

Follow PMI


Property Management Insider is brought to you by RealPage. Learn more.

 

© RealPage, Inc. All trademarks are the properties of their respective owners. 1-877-325-7243 | Terms & Conditions | Privacy Policy | DMCA Notice | Sitemap