Apartment Marketing

These days, apartment marketing is pretty dynamic. You have to constantly work to maximize a property’s leads while reducing the cost per lease. From apartment website design and search engine optimization (SEO), to online leasing, Internet listing services, and social media, PMI has you covered on the latest news, trends, and best practices.

Embracing a Technology-Focused Apartment Marketing Strategy

Mobile technology is becoming more in demand in multifamily housing, according to some of the latest survey data. And websites need to get right to the point or prospective renters will move on to the next community. Lia Nicole Smith, Vice President of Education and Performance for SatisFacts and ApartmentRatings, said all indications are that[]

Amenity Valuation - Are You Getting It Right?

Amenity Valuation: Are You Getting It Right?

As an apartment operator, do you know what residents think amenities are worth? In this amenity crazed market, multifamily housing leaders need to understand what features like hardwood floors, appliances types – even a unit with a view of the swimming pool – mean to property performance and leasing. Factoring key influences and property amenity[]

renter lifecycle

Sustaining the Renter Lifecycle at AIM 2018

An expert panel recently gathered at the annual Apartment Internet Marketing Conference to talk about one thing—how to sustain the renter lifecycle. In “Aligning Prospect and Resident Touchpoints to Deliver a Superior Living Experience,” Melissa Robbins, Kortney Balas, Ryan Davis and moderator Brock MacLean unveiled opportunities for better business practices that often go unnoticed by property[]

senior living

How to Create Lead-Generating Content that Embodies Senior Living

Just a mention of amenities at a senior living property on a website is not always enough to engage prospective residents. With more than one family member often making a move-in decision, skimming the surface won’t do. As consumers’ specific needs increase for using online resources for everything from buying food to finding a place[]

multifamily social media

6 Social Media Lessons for Multifamily Professionals

Although our interactions on social media take place in a digital world, nothing beats face-to-face interactions when it comes to exchanging the latest knowledge and forming lasting relationships. For this reason, over 200 marketers and professionals across the industry gathered at the Meritage Resort and Spa January 31 through February 2 for the Multifamily Social[]

property photos

5 Best Photography Practices for Marketing Properties

Are you thinking about ways to upgrade your marketing game? Photos are a great place to start. Many renters are eyeing your website and social media platforms before they ever set foot on your property. They want a full picture of the space they could be legally binding themselves to. In addition to professional property website[]

smart home technology

Managing Smart Home Technology to Win Residents

Around conference circuits, much time and energy is spent on discussing the merits and values of in-apartment technology upgrades. Nearly every agenda yields a session or two on automation through digital infrastructure. November’s National Multihousing Council OpTech Education & Exposition was no exception. As a panel of seasoned property management and technology veterans touted the[]

community recycling

Adopting Recycling is Becoming Easier and More Desirable in Multifamily

Contracting with a waste management vendor is the first step toward getting the ball rolling on community recycling. But the presence of recycling bins isn’t always enough to get residents involved in one of the most common earth-friendly initiatives. The success of any multifamily recycling program comes from within. Property managers and leasing staff hold[]

property management software

8 Keys to the Health of Your Property Management System [eBook]

The market demand for rental properties is growing and changing fast. In order to compete, your business needs to be in the best shape possible. A whole business approach is required to stay ahead of the game in an ever-changing, highly competitive market. RealPage’s fully-integrated property management software offers a holistic focus, assessing the needs[]

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