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Apartment Marketing

These days, apartment marketing is pretty dynamic. You have to constantly work to maximize a property’s leads while reducing the cost per lease. From apartment website design and search engine optimization (SEO), to online leasing, Internet listing services, and social media, PMI has you covered on the latest news, trends, and best practices.

integrated marketing
 

Reaching Renters Through Integrated Marketing

Holidays are great for marketing. You can bet you’ll get a deal on mattresses on President’s Day, or find a nice couch on sale over July 4th weekend. Big savings are advertised on cars, trucks and SUVs on Labor Day, and, oh, yes. Black Friday. The mother of holiday shopping. But the last thing most[]

shadowbanning
 

Is Shadowbanning a Threat to Social Media Engagement in Multifamily?

Feeling invisible on social media? Sensing that nobody “likes” your posts anymore? You may be on to something. A stealthy form of online punishment known as shadowbanning has just gone mainstream. It turns out social media accounts have been silently removing user posts from the public eye and not telling them about it. That’s right:[]

 

Four Ways to Use Social Media at Conferences

Social media has become one of the best ways to gain visibility in front of the audiences that matter. It has also shaped into a tool that helps professionals build and establish their personal brands online. You know the benefits, especially the social media benefits for your business. But where do you start? How do you join the party,[]

 

Top Seven Features of Engaging Apartment Websites

Key differentiators for building a website that engages prospects  Apartment websites should convey properties’ brand identities to prospective renters. The most effective of these tell a story that communicates the identity and culture of an apartment community in less time than it takes to give an elevator speech. Ultimately, they serve as virtual leasing offices[]

multifamily
 

Online Shopping and eCommerce in Multifamily

America rents online but wants to visit your property first For nearly three decades, the nonprofit, nonpartisan “fact tank,” Pew Research Center, has surveyed public opinion on a range of topics that address the world’s challenges and trends. A staff of journalists and social scientists survey public opinions to achieve a high level of neutral,[]

apartment website
 

Is Your Apartment Website at the Top of its Game?

With peak leasing season right around the corner, it’s time for apartment communities to take a good look at their websites. If your apartment website isn’t optimized for search engines, you’re missing opportunities to attract prospects online. Backlinko examined 1 million Google search results and discovered a lot about best practices in SEO for 2017[]

peak leasing season
 

Expectations for Peak Leasing Season 2017

New supply coming on line could make peak leasing season interesting The forecasted second-quarter surge in new apartment supply, mostly in the top tier, has set the stage for what could challenge some property managers during peak leasing season. Unlike previous years when demand outpaced supply, Class A and Class B property managers may find[]

 

Study Suggests Twitter Delivering Misleading Analytics, 48 Million Accounts Exposed as Bots

Forty-eight million Twitter accounts have been exposed as bots, according to a study from The University of Southern California and Indiana University. Why is this a big deal? And why am I not surprised? From big data, data warehousing, and data mining to data analytics and everything in between—it’s never been more important to marketers[]

multifamily
 

New on #AptChat: Multifamily Content Marketing

Here at Property Management Insider, we keep you apprised of the latest tips and techniques in apartment marketing. A recent Apartment Chat roundtable (#AptChat) had multifamily property managers discussing their approaches to content marketing. Content marketing for multifamily properties involves two key components To be successful, content must be relevant and useful to the audience you’re[]

resident experience
 

How Lincoln Property Company Showcases the Resident Experience

Share Your Story campaign elicits resident reviews without really asking Lincoln Property Co.’s latest marketing campaign is proof that people love to tell stories. In an effort to generate positive feedback at its conventional apartment communities, Lincoln asked its residents to tell it like is it is in the Share Your Story contest. What the[]

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