Apartment Marketing

These days, apartment marketing is pretty dynamic. You have to constantly work to maximize a property’s leads while reducing the cost per lease. From apartment website design and search engine optimization (SEO), to online leasing, Internet listing services, and social media, PMI has you covered on the latest news, trends, and best practices.

property photos

5 Best Photography Practices for Marketing Properties in 2018

2018 has officially arrived. A new year brings the opportunity to turn over a new leaf. Are you thinking about ways to upgrade your marketing game? Photos are a great place to start. Many renters are eyeing your website and social media platforms before they ever set foot on your property. They want a full picture[]

smart home technology

Managing Smart Home Technology to Win Residents

Around conference circuits, much time and energy is spent on discussing the merits and values of in-apartment technology upgrades. Nearly every agenda yields a session or two on automation through digital infrastructure. November’s National Multihousing Council OpTech Education & Exposition was no exception. As a panel of seasoned property management and technology veterans touted the[]

community recycling

Adopting Recycling is Becoming Easier and More Desirable in Multifamily

Contracting with a waste management vendor is the first step toward getting the ball rolling on community recycling. But the presence of recycling bins isn’t always enough to get residents involved in one of the most common earth-friendly initiatives. The success of any multifamily recycling program comes from within. Property managers and leasing staff hold[]

property management software

8 Keys to the Health of Your Property Management System [eBook]

The market demand for rental properties is growing and changing fast. In order to compete, your business needs to be in the best shape possible. A whole business approach is required to stay ahead of the game in an ever-changing, highly competitive market. RealPage’s fully-integrated property management software offers a holistic focus, assessing the needs[]

green financing multifamily

Green Financing in Multifamily Housing Grows in 2017

Lower interest rates and larger loans are fueling energy conservation inside multifamily housing operations across the country, bolstering the bottom line of owners and the wallets of residents. Fannie Mae, Freddie Mac, HUD and the Federal Housing Authority (FHA) offer multiple loan discounts that recognize apartment properties that use less energy. Apartment buildings with energy-saving[]

how to control mosquitos

How to Control Mosquitos Hanging Around Your Apartment Community

Labor Day may signal the unofficial last day of summer, the final big opportunity for outdoor gatherings, but as cooler weather approaches the desire of your residents to chill on patios, decks and outside common areas doesn’t fade. If anything, more people will frequent conversational areas like fire pits and around the grill. The sad fact[]

apartment communities

Why Branding Matters for Apartment Communities

Does branding matter for apartment communities? Some of the apartment industry’s top marketing professionals offered their insights on how a “golden brand” may attract and retain residents at the 2013 NMHC OpTech Conference.

Neighborhood Spirit: Prometheus and RealPage Sponsor a Contest That Makes Everyone Feel At Home

Dedication to your career always yields rewards. But sometimes, the rewards are beyond special. Think eye opening, partner building and heartwarming. That’s what Alyssa Williams discovered when she won the Topshop Quality Contest sponsored by the Prometheus Real Estate Group and the RealPage Contact Center. Alyssa is a superstar leasing associate on the RealPage Contact Center Prometheus-dedicated[]

Residents and Managers Sound Off at RealWorld 2017

RealWorld is fast becoming the place where multifamily industry leaders and residents get face to face. For the second straight year, RealWorld 2017, a leading property management conference set for July 16-18 in Las Vegas, will host an educational session featuring un-staged interaction between apartment residents from the greater Las Vegas area and multifamily panelists.[]

apartment website

How to Build a Strong Defense to Improve Apartment Website Rankings

Your property’s online presence is being challenged every minute of the day by a competitor seeking to get an edge when prospects look for apartments. The best offense to fend the attack is a strong defense, one that assures when consumers look for a place to call home they see your website first. The evolving[]

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