Apartment Marketing

These days, apartment marketing is pretty dynamic. You have to constantly work to maximize a property’s leads while reducing the cost per lease. From apartment website design and search engine optimization (SEO), to online leasing, Internet listing services, and social media, PMI has you covered on the latest news, trends, and best practices.

SEO

Targeting Residents with SEO + PPC

In the world of multifamily marketing, “Search Engine Optimization” (SEO) and it’s cousin “Pay-Per-Click” advertising (PPC) are important to driving qualified prospects to your website and apartment community. It may seem simple enough to think of digital presence in the terms of Field of Dreams –if you build it, they will come. Sadly, it’s not[]

aptchat

New on #AptChat: Marketing Best Practices for Acquisitions and Management Takeovers

Each week, we monitor the Twitter-based discussions on #AptChat and provide a recap of tips property managers contribute about running properties more effectively. The theme of this week’s discussion was “Marketing Best Practices for Acquisitions and Management Takeovers.” Acquisitions, takeovers and dispositions often have big implications for marketing, but there are things you can do to smooth the[]

lead scoring

Created Equal? Leads Aren’t Lottery Tickets

Marketing effectiveness in multifamily housing is often judged by the number of leads generated for a property or portfolio. Strength in numbers, as the saying goes. Apartment marketers are adept at positioning properties via the internet, social media and more traditional means to generate leads. Technology has made it much easier than in the days[]

gen z

Meeting the Expectations of Gen Z Student Renters

Reaching Gen Z may seem more akin to throwing darts at balloons on a spinning wheel. The generation lives on multiple devices, drifts back and forth from one to the other and checks in multiple times each day. Maintaining pace with this ever-mobile generation now entering the housing space is creating quite a stir. Like[]

social media

New on #AptChat: Quick Social Media Wins

We monitor the weekly Twitter-based discussions on #AptChat in order to consolidate and summarize for you the often wise tips property managers contribute about running properties more effectively. A recent apartment chat topic was “Quick Social Media Wins Any Marketer Can Make Time For.” While most apartment marketers today understand how critical social media is, many feel they[]

New on #AptChat: Challenges in Student Housing Today

We’ve begun monitoring the weekly Twitter-based discussions on #AptChat in order to consolidate and summarize for you the often wise tips property managers contribute about running properties more effectively. Student Housing Today: Challenges and Opportunities The theme of this week’s chat was “Student Housing Today: Challenges and Opportunities,” chosen because the 2016 NMHC Student Housing[]

multifamily

New On #AptChat: Outreach Marketing for Multifamily in a Digital World

Each week, some of the best and brightest in multifamily join the Twitter-based discussions on #AptChat. We’ve consolidated and summarized some of the top tips shared by industry leaders to help you manage properties more effectively. The theme in one recent chat was “Outreach Marketing in a Digital World.” Here’s how the conversation went: “What are your biggest challenges[]

The Future of Apartment Websites

In this day and age, it’s not difficult to convince multifamily properties that a website is necessary for continued success.  However, it is difficult to convince them what the form and functionality of that website should be.  While most apartments prefer to approach websites as a “digital brochure,” showcasing leasing information and lush property photography[]

apartment marketing

Instagram 101: How to Engage Residents with Visual Content

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. In this special edition of What’s New in Social, expert Kerie Kerstetter of Canonball shares the best ways for property management companies to leverage Instagram for apartment marketing. When comparing[]

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