Why Online Rent Payments are Gaining Ground in Property Management

Millennials are dominating the rental market and using their size and influence to dictate digital and social trends. At more than 80 million strong, the generation is changing the multifamily housing industry from the nation’s largest portfolios to medium and small property management companies. Their desire to live, work and play online has inspired the[]

apartment amenities

Amenity Envy: How Much is Too Much?

A golf simulator room? Really? Believe it or not, Multifamily Insiders reports earlier this year that it is one of the hot differentiators popping up as multifamily properties compete to appeal to young professional renters in an increasingly competitive environment. So long to using granite countertops and hardwood flooring as compelling reasons to lease an[]

renter population

A Look Into the Growth of the Renter Population

The government still favors homeowners over renters. Time for a change? Any opinions expressed here are solely those of the writer. The U.S. government has traditionally supported significant tax breaks and other measures to prod its citizens towards home ownership. The assumption has been that home ownership is the cornerstone of the American Dream, allowing[]

renter nation

The Shift Toward Renter Nation

A consistent sentiment among multifamily housing leasing professionals is to know your resident and understand that one size does not fit all. The industry has strived in recent years to appeal as much as possible to individual preferences, especially in lease processes, while keeping a keen eye on the trends that drive folks to rental[]

apartment marketing

Instagram 101: How to Engage Residents with Visual Content

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. In this special edition of What’s New in Social, expert Kerie Kerstetter of Canonball shares the best ways for property management companies to leverage Instagram for apartment marketing. When comparing[]

property management

Property Management Pest Control: Bed Bugs Know Colors

Entomologists say that bed bugs, the property management industry’s pest enemy number one, like certain colors, especially red and black. But suggesting to apartment residents that they avoid dark sheets may be going a little overboard when trying to keep the little buggers away. A recent University of Florida study revealed that the tiny, hard-shelled pests[]

multifamily

The Olympic Village: A Study in Creative Multifamily Thinking

When you think of the Olympic Village, what comes to mind? Is it scores of world-class athletes working hard to be the fastest or strongest? Maybe it’s a festive atmosphere where people from all walks of life meet and mingle. Most likely, you don’t think of economic development or multifamily. And yet an Olympic village can[]

renters insurance

Overcoming the Challenges of Renters Insurance

Renters insurance adoption has gained ground in the last few years, but it still lags behind the percentage of homeowners who are protecting their assets. A big reason may be that many homes are either insured to meet mortgage requirements or owners get it that perhaps their single greatest personal asset needs to be protected[]

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