MPF Apartment Market Research

New from MPF Research: Benchmarking, Workforce Housing, Metro-Level Trends

MPF Research provides actionable apartment market research to apartment investors and operators. Here’s the latest from RealPage’s multifamily intelligence division. Benchmarking: does your strategy measure up? Register now for a free webcast on benchmarking solutions. The March 1 event will address topics ranging from individual Key Performance Indicators (KPIs) to the big market picture. Workforce[]

Comedy in Multifamily: How Alderman Keeps Residents Laughing

The Comedy Cartel, a small corporation big on the aspirations of one funny guy, is touring multifamily properties and levying schtick in club rooms across the Southeast. Kevin Alderman remembers that first open mic night in 2007 at a tiny, smoky bar in Charlotte before a small, tough-looking crowd. He’d gone there to work up[]

Bring the Heat: The Comeback of Outdoor Amenities

Multifamily communities appear to be embracing the comeback of outdoor amenities, especially when it comes to creating a cozier feeling beyond apartment walls for entertaining or dining. Apartments are extending the resident living experience outside by building fireplaces and fire pits, as well as stylish, large grilling areas. The built-in features are designed to provide[]

The Benefits of Renting to Baby Boomers

An older generation of renters could be on the horizon for multifamily.  Are baby boomers the better investment? The last thing any apartment owner wants to see inside a unit is a Hangover sequel produced by irresponsible renters. Let’s face it, some people who rent don’t treat their homes like they would want to be[]

Apartment Supply and the Beer Game Principles

In the 1960s, a group of MIT professors developed an innovative way to teach students the key principles of supply chain management. They called their creation Beer Game. The objective of the game is to meet customer demand while minimizing supplies on hand and total costs. But there is a lag effect from the time[]

Multifamily Color Trends: The Right Hue for You

As the multifamily industry continues to find new ways to attract and retain residents, the color mind-set of interior paint design in 2015 remains a steady driver in helping residents feel at home in their apartments. Experts have long contended that color affects mood. Reds are associated with fiery warmth and rage, while blues represent[]

5 Ways to Target Millennial Renters

Appealing to Millennial Renters Millennials are anticipated to overtake Baby Boomers as soon this year as the largest generational segment. In addition to the size of Gen Y, their potential buying power has grown to upwards of $200 billion annually. Whether it’s the close proximity to public transportation or a pet-friendly atmosphere, there are a few ways[]

Carpet Maintenance

Carpet Diem! 4 Ways to Preserve the Life of your Carpet

You can almost figure that the carpet in an apartment unit will probably have to be replaced long before the Style Police make a call.  Picture walking into a recently vacated unit and seeing a year’s worth of coffee spills or discolored areas that just won’t come clean and you’ll get the idea. The deposit[]

Renters Insurance

Renters Insurance: Top 10 Questions Residents and Landlords are Asking

It only makes sense that a robust apartment market that has driven high occupancies would heighten the need for liability protection for resident and landlord. With each unit filled, odds makers will tell you that risk for loss increases. A growing demand for renters insurance Demand for renters insurance has risen since 2008 when the[]

Millennials in Suburbs

Why Millennials are Migrating to the Suburbs

America’s shift to the urban core has grabbed headlines in recent months. The glamour of big-city lights and high-rise apartment living seemingly have captivated many demographics, especially millennials, and overshadowed the suburbs. Away from the neon and glitter, the street lights in the ‘burbs are far from flickering. Submarkets close to city centers and farther[]

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