student housing

The State of Student Housing: Mature and Realizing its Potential

The student housing industry continues to reach maturity, advancing far from its identity crisis several years ago shaped by drab on-campus dorms and keggers. Ultra-modern, amenity-laced properties have made moving away from home and living on or near campus highly desirable. But that’s not the half of it. As properties have evolved to complement the[]

5 Ways to Target Millennial Renters

Appealing to Millennial Renters Millennials are anticipated to overtake Baby Boomers as soon this year as the largest generational segment. In addition to the size of Gen Y, their potential buying power has grown to upwards of $200 billion annually. Whether it’s the close proximity to public transportation or a pet-friendly atmosphere, there are a few ways[]

Carpet Maintenance

Carpet Diem! 4 Ways to Preserve the Life of your Carpet

You can almost figure that the carpet in an apartment unit will probably have to be replaced long before the Style Police make a call.  Picture walking into a recently vacated unit and seeing a year’s worth of coffee spills or discolored areas that just won’t come clean and you’ll get the idea. The deposit[]

Renters Insurance

Renters Insurance: Top 10 Questions Residents and Landlords are Asking

It only makes sense that a robust apartment market that has driven high occupancies would heighten the need for liability protection for resident and landlord. With each unit filled, odds makers will tell you that risk for loss increases. A growing demand for renters insurance Demand for renters insurance has risen since 2008 when the[]

Millennials in Suburbs

Why Millennials are Migrating to the Suburbs

America’s shift to the urban core has grabbed headlines in recent months. The glamour of big-city lights and high-rise apartment living seemingly have captivated many demographics, especially millennials, and overshadowed the suburbs. Away from the neon and glitter, the street lights in the ‘burbs are far from flickering. Submarkets close to city centers and farther[]

Apartment Landscape

Get Green this Spring: A 3-Month Apartment Landscape Plan

A beautiful apartment landscape is a work in progress that requires a solid plan, good timing, and some patience. It’s no secret that a great looking apartment landscape has the kind of curb appeal that will catch the eyes of not only existing residents but prospects. With spring around the corner, now is the time[]

Bed Bug Prevention

Fight Back: 5 Tips to Protect Against Bed Bugs

New information on the apartment industry’s Public Enemy No. 1 is a reminder that vigilance is Job One. A recent report identifies that bed bugs are capable of transmitting the parasite that causes Chagas disease, which the Centers for Disease Control (CDC) lists as an emerging infectious disease. Bed bugs have been found to carry[]

Millennials and Mobility: The Growing Value of Public Transportation

Behind the scenes on Texas college campuses, a group of Millennials, who want more mobility options, is getting its legs on the ground. Can an alliance of 50,000 students (and growing) be ignored? Students at Sam Houston State University, the University of North Texas and Navarro College are taking keen interest in the future of the[]

Creating a Social Media Plan for Multifamily

The multifamily industry has seen a change in the way we think about apartment marketing. Though a fairly new medium, there is evidence social media has the power to change the way we do business in property management. Why Leverage Social Media? Social media has moved from just a source of entertainment value, and grown[]

6 Pest Prevention Tips for your Property

As a property manager, It is never too early to be thinking about pest prevention methods. Many of these pests are not only a pain for communities, but some can even be transmitters for disease, according to the Center for Disease Control.  Rodents, bed bugs, and mosquitoes are just some of the major pests that can[]

Say What You Meme: Using Memes in Apartment Marketing

Property managers in charge of apartment marketing should take notice of unconventional social media methods to communicate with communities. Meet Kyle Craven. This unassuming photo of him grew into the wildly popular meme known as Bad Luck Brian and reportedly generated Craven nearly $20,000 – turns out he’s not so unlucky after all. Craven isn’t[]

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