Power in Disruption: The Best User Conference in Multifamily Just Got Real

RealWorld 2015 User Conference The 2015 RealWorld User Conference was equal parts inspiring, educational and fun–a true breakout event for the multifamily housing industry and diversion from the RealWorld User Conferences of old. With sunny San Diego as the backdrop, the conference featured big brands like Yelp!, Marriott, Zillow, The Home Depot, HomeAway and StayAlfred. Over[]

Qualified Millennials Find Affordable Homes in Short Supply

A previous post, “Millennials Face Unprecedented Economic Hurdles to Home Ownership,” outlined some of the most pertinent economic constraints facing the Millennial generation with regards to home purchase. Declining incomes, higher costs of living and an increasing cost of homes present significant obstacles to young adults’ ability to buy a home. Another obstacle for would-be[]

Apartment Resident Turnover

What Factors Correlate with Apartment Resident Turnover?

What do a metro’s median age and economic strength have to do with apartment renter turnover? It turns out, the connection is strong. It also turns out that household income, Millennial population and rent growth have very little to do with lease renewal conversion. MPF Research recently covered the metro areas with the highest and[]

It’s a Data-Driven World: Apartment Industry Marketing Trends

2015 AIM Conference Recap Leave it to apartment industry marketers to find levity at any conference. May’s Apartment Internet Marketing (AIM) conference in Huntington Beach, Calif., was no exception. Co-founder of dating website OkCupid, Christian Rudder, entertained the group during his keynote on how he uses data to cultivate his site, and some front-office “PenFu”[]

Jacksonville - Labor Market

The Labor Turnover Metric Can Have Major Implications for the Apartment Market

Labor market data is historically complicated to analyze. First of all, monthly employment data from the Bureau of Labor Statistics comes from two different surveys whose results don’t always line up. Second, similar to most economic data points, the employment results are subject to revision, which can have a dramatic impact on the final result.[]

Homeownership Trends by Age of Household

What does the propensity to rent tell us about the renter pool? You can gain a new perspective by breaking down complex subject matter into smaller digestible parts. When analyzing the apartment sector, factors that determine the health of the market could be simplified into three core data points: capital market, labor market, and demographics.[]

Income and Rents: It Takes Money to Make Money

As apartment rents continue to trend higher, real estate economists are worried income growth isn’t keeping up. After all, an increase in rent means residents are forced to allocate a higher percentage of their income to housing if their paychecks don’t also increase proportionately. Investors, especially in Class B and C assets, are worried that[]

The Benefits of Renting to Baby Boomers

An older generation of renters could be on the horizon for multifamily.  Are baby boomers the better investment? The last thing any apartment owner wants to see inside a unit is a Hangover sequel produced by irresponsible renters. Let’s face it, some people who rent don’t treat their homes like they would want to be[]

Multifamily Color Trends: The Right Hue for You

As the multifamily industry continues to find new ways to attract and retain residents, the color mind-set of interior paint design in 2015 remains a steady driver in helping residents feel at home in their apartments. Experts have long contended that color affects mood. Reds are associated with fiery warmth and rage, while blues represent[]

When Opportunity Knocks, Will the Apartment Industry Answer?

An improving economy fueled a strong run in the apartment industry last year, and it appears that the momentum will continue in 2015. Forecasters are looking for continued churning in the U.S. economy, which grew at an annualized 5 percent in the third quarter and finished the year with a bang. In December, the Dow[]

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