It’s a Data-Driven World: Apartment Industry Marketing Trends

2015 AIM Conference Recap Leave it to apartment industry marketers to find levity at any conference. May’s Apartment Internet Marketing (AIM) conference in Huntington Beach, Calif., was no exception. Co-founder of dating website OkCupid, Christian Rudder, entertained the group during his keynote on how he uses data to cultivate his site, and some front-office “PenFu”[]

Quarterly Apartment Rent Growth Hits 14-Year High

The U.S. apartment market outperformed everyone’s expectations with an impressive showing in 2nd quarter 2014. Occupancy jumped up to a seven-year high, even with newly built units hitting the market in large numbers. And quarterly rent growth reached a 14-year high.

U.S. Apartment Sector Holds Relatively Steady in Q4 2013 [Video]

Going into 2013’s 4th quarter, the U.S. apartment sector entered a period of vulnerability – with lots of new supply scheduled to complete during what are traditionally the slowest months for apartment demand. So how did the apartment sector hold up? Greg Willett and Jay Parsons take a look in this video edition of Apartment Market Dynamics.

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