online leasing

How to Avoid Shopping Cart Abandonment in Multifamily

Three big reasons people leave websites without leasing – and what you can do about it. In the world of online retail, shopping cart abandonment is a serious issue. It’s the term for walking away partway through the purchasing process –an “almost” sale. Close doesn’t count in retail, so B2C companies spend a lot of[]

How Online Shopping is Transforming the Apartment Industry

The online shopping revolution is banging on your door.  Are you ready? A revolution is going on inside consumers’ computers, one that the apartment industry should take note. In the last six years, shopping has evolved, shifting from brick-and-mortars to the Internet. Ten million Americans work more than 60 hours per week and because of[]

Are the Days of the Paper Mountain Numbered?

After more than 30 years of predictions and prognostications, the technology is here to create a true paperless office. The question is how quickly “paper” transitions to “paperless.” Have you conquered the paper mountain?

Engage Me or Lose Me

Two recent encounters with customer service agents during a personal trip got me thinking about engagement and its power over the sales, marketing, and customer service relationship.

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