Making the Most of Social Media
 

Making the Most of Social Media

Most property management companies are leveraging social media…but are they doing it the smart way? You’d be hard pressed to find a property management company without a social media presence today. From Facebook and Twitter to LinkedIn, Instagram, Snapchat and many channels in between, the multifamily industry is starting to do something more to connect[]

 

Mobile Facilities App Helping Camden Improve Lives One Experience at a Time

Approaching its 35th year in business, Camden launched a customer-focused project to build better, long-lasting relationships with its residents in 2016. As with what every apartment owner explores while seeking the greater good – higher occupancy, better retention and the best return on investment – Camden’s plan was no exception. The company began exploring how[]

fair housing act guidelines
 

Three Misconceptions Regarding ADA and Fair Housing Accessibility Laws

Multifamily owners will sometimes find themselves non-compliant because of a misinterpretation of the regulations and may spend thousands of dollars correcting a problem that really doesn’t exist. Here are three common misconceptions of the ADA and Fair Housing accessibility laws at multifamily properties.

 

No Train No Gain: Why Your Staff Needs Training

Multifamily housing employees want more training. At least that’s what a recent Pew Research Center survey about the American workforce and changing job market suggests. The U.S. employment landscape has morphed from hands-on tools to fingers on keyboards. Over the last 35 years, workers are rethinking the skills they have and what they will need[]

real estate
 

Transportation Revolution and Impact on Real Estate

Multifamily communities with spacious surface parking lots may be sitting on a gold mine if the new transportation revolution shifts into high gear as some expect. The combination of ride-handling and autonomous cars that is taking transportation by storm suggests that fewer vehicles will need urban and suburban parking spaces in the near future, analysts[]

 

What Lorelai Gilmore Can Teach Us About Being a Great Property Manager

Meet Lorelai Gilmore. Proprietor of the Dragonfly Inn. Entrepreneur. Single Mother. Fictional Character. The role of the effervescent hotel manager was created by Amy Sherman-Palladino and portrayed by Lauren Graham. Behind that fast-talking façade, stands a manager of a respected housing establishment with a passion for people. In the show, Lorelai lives in the small,[]

 

What’s New in Social: Google Pop Up Shop Opens, Twitter Cuts Vine, and Instagram Offers Mobile Shopping

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. Here are some of the latest social media marketing trends to watch: Twitter Cuts Vine Last week Twitter announced the shutdown of Vine, their popular short-form video platform. This news[]

 

What’s New in Social: How to Use #Hashtags, Pinterest Hits 150 Million, and Facebook Free Basics

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. Here are some of the latest social media marketing trends to watch: Pinterest Hits 150 Million Looks like things are about to get even more “pinteresting”. This month, Pinterest[]

 

State of Student Housing: Study Rooms Among Amenities Driving Strong Growth

Expect the flames fueling a razor-hot student housing market to maintain through the end of the year and into next year. Executives at the National Multifamily Housing Council’s Student Housing Conference and Exposition in New Orleans in September said this year’s record-setting market shouldn’t cool much, even if the federal government finally pushes through a[]

 

The Future of Apartment Websites

In this day and age, it’s not difficult to convince multifamily properties that a website is necessary for continued success.  However, it is difficult to convince them what the form and functionality of that website should be.  While most apartments prefer to approach websites as a “digital brochure,” showcasing leasing information and lush property photography[]

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