What’s New in Social: Facebook Seeks Domination Across Industries

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It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media.

Here’s what’s new in social:

Facebook Continues to See Growth in Revenue and Users

In case you haven’t noticed, Facebook is growing at a crazy speed—and this was reflected in the company’s Q4 and end-of-year earnings released Wednesday. In 2015, the company earned $17.93 billion (up 44% from the previous year) and currently reports 1.04 billion daily active users. So what does this mean for your business? Bottom line, if you aren’t utilizing Facebook as an important component of your property management business model, you’re missing a huge opportunity. Check out this week’s article from AdWeek for an in-depth look at Facebook’s Q4 performance.

Facebook Challenges Unlikely Opponents

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With this rapid growth comes an opportunity for Facebook to brand itself as more than a social network, but a medium that influences many areas of the user’s life. The company has invested its extensive resources into competing with businesses outside of the social media world. Facebook has placed emphasis on native news and video content, and is even designing a virtual assistant called “M” to compete with Apple’s “Siri”. A recent article from Mashable suggests that if modifications are made to the Facebook search feature, its next opponent could be Google.Interested in learning more about digital trends for 2016? Check out our latest article on multifamily trend makers.

Facebook Extends its Ad Network

As online users continue to move towards mobile, Facebook is modifying its advertising business. This Tuesday, Facebook will expand its Audience Network, which was introduced as a way for advertisers to extend their campaigns beyond Facebook and into other mobile apps, to include mobile websites as well. With access to a database of over one billion people, Facebook is an ideal platform for businesses to use to target customers based on detailed information and metrics. Have you considered joining the Facebook Audience Network to market your property management company?

Twitter Flight School Educates Advertisers

In 2014, Twitter launched its Flight School program to train agencies on marketing through the social network. Now, the program is open to non-agency marketers around the world and is offered in 16 languages. If you’re looking to build buzz, drive sales, and engage current and prospective residents on Twitter, this is a great resource. You’ll have access to the latest research, helpful tutorials and other resources to improve your property management business.

Taking advantage of social media helps property management professionals reach more prospects and improve their multifamily businesses. How are you integrating the latest social trends into your apartment marketing efforts? Stay tuned for more updates on What’s New in Social!


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Leah is a contributing editor of Property Management Insider. She is also a Social Media Specialist at RealPage Inc., a leading provider of property management software solutions for the multifamily, commercial, single-family and vacation rental housing industries. Her background includes social media, digital marketing and international marketing. Prior to joining RealPage, she managed social media strategy for a start up in the Dallas-Fort Worth area and for the Texas A&M Center for International Business Studies. Leah is a graduate of Texas A&M University with a Bachelor’s degree in Marketing.

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