What’s New in Social: LinkedIn Groups, Livestreaming and Location-Based Curation

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It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media.

Here’s what’s new in social:

Updates to LinkedIn’s Groups feature continue to influence online conversations


Last month, we announced changesto the Groups feature on LinkedIn. This redesign was introduced to create an enhanced user experience, and includes a new interface, improved app functionality, and more. In an effort to reduce spam, the company has done away with open groups and offers only “standard” and “unlisted” group options. Users can still request to join a standard group, but unlisted groups require an invitation. Bottom line, LinkedIn wants users to share more relevant, high-quality content to support meaningful conversations on the channel. This is yet another reason why LinkedIn is an ideal space to network with and learn from other property management professionals.

Businesses use Periscope livestreaming for ad campaigns

Last week, Royal Caribbean used Periscope to livestream its destinations as part of its latest “Come Seek Live” brand campaign. Shortened versions were then sent to digital billboards in New York City between November 13 and November 20, leaving onlookers wishing they could be transported to the exotic destinations displayed on screen. This creative use of livestreaming allows companies like Royal Caribbean to reach new audiences and reflects the growing trend of using video to reach consumers. Is your company using video in conjunction with your apartment marketing strategy?

Snapchat Story Explorer provides an in-depth user experience


This week, Snapchat launched Story Explorer. This new feature lets users explore a moment from every angle, proving a more in-depth view of a specific moment. The company’s success is rooted in its ability to share moments in real-time, and the addition of Snapchat stories a few years ago enabled users to view activity around a certain event. Now, new technology has allowed the company to go a step further and curate snaps from diverse perspectives of a single instant in a particular location. Story Explorer was launched in select locations this week, with more to follow soon.

Taking advantage of social media helps property management professionals reach more prospects and improve their multifamily businesses. How are you integrating the latest social trends into your apartment marketing efforts? Stay tuned for more updates on What’s New in Social!


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Leah is a contributing editor of Property Management Insider. She is also a Social Media Specialist at RealPage Inc., a leading provider of property management software solutions for the multifamily, commercial, single-family and vacation rental housing industries. Her background includes social media, digital marketing and international marketing. Prior to joining RealPage, she managed social media strategy for a start up in the Dallas-Fort Worth area and for the Texas A&M Center for International Business Studies. Leah is a graduate of Texas A&M University with a Bachelor’s degree in Marketing.

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