What’s New in Social: Tools, Timelines and Tweets

twitter and facebook


It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media.

Here’s what’s new in social:

Twitter Timelines Out of Order


Twitter is altering user timelines, making user timelines look a little bit different. The site has been testing non-chronical timelines with users, moving tweets out of their usual posted order. A spokesperson from the site commented to AdWeek’s SocialTimes, remarking that recent changes are experimental in nature. “[Twitter] is continuing to explore ways to surface the best content for people.” Users may have noticed recent rollouts of the Moments and While You Were Away updates, both unveiled to feature more content to the site’s users. Tweeters should keep an eye out for other changes to Twitter timelines, and any other efforts to extend the life of Tweets.

More Eyes on Promoted Tweets


Twitter is testing a different type of advertising for Twitter users in the upcoming weeks. The site will be opening up the option for promoted tweets to logged-out users of the social media site. This feature presents an opportunity for brands to reach and interact with audiences in and outside the platform. In a recent blog, Twitter mentioned the test will be able to “support campaigns driving website clicks or conversions, or video views.” For now, the advertising option will be rolled out to select advertisers in the following regions: U.S., UK, Australia and Japan.

Facebook Introduces Cost-per-View Bidding Option on Video Ads

couple watching facebook ad

Facebook users often have short attention spans—so how can social media marketers ensure people viewing their video ads see their entire brand message? Now, Facebook is offering an option to bid on video ads on a cost-per-view basis, appealing to marketers who highly value view duration. With CPV, they can make sure a user sees their ad for 10 seconds before they are billed. According to Facebook, other ad options like reach and frequency buying and optimized cost per thousand impressions are still best for most businesses and can better maximize ROI. Are you using Facebook video ads—and if so, which option works best for your multifamily business?

Facebook News Feed Gives Users More Control

For those with hundreds or even thousands of Facebook friends, it can be difficult to sift through their News Feed to find posts from those they care about most. That’s why Facebook created new controls that allow users to determine what posts show up at the top. Fresh content will be added each time the user logs in, along with a star and explanation of why certain posts came up first. This feature is set to roll out Monday, and Facebook will provide a reminder on your News Feed next week. Now the question is, which Facebook friends will you put at the top?

Taking advantage of social media helps property management professionals reach more prospects and improve their multifamily businesses. How are you integrating the latest social trends into your apartment marketing efforts? Stay tuned for more updates on What’s New in Social!


Contributor, Property Management Insider

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Jade is a contributor to Property Management Insider. Her background includes social media, reputation management, and content marketing. She is a graduate of Baylor University, with a Bachelor’s degree in Marketing. During her studies at Baylor, she held the position of Director of Social Media for Baylor’s student-run record label.

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